I haven't changed a phone for two and a half years

The first half of 2023 has passed, and there is still no sign of recovery or recovery in the mobile phone industry. According to IDC data, in the quarter of 2023, the shipment volume of China's smartphone market was approximately 65.44 million units, a year-on-year decrease of 11.8%. The shipment volume has been declining in double digits for five consecutive quarters.
Regarding the trend of the mobile phone industry in the second half of the year, IDC China analyst Guo Tianxiang predicts that "with the influx of new devices, the release of consumer promotion policies, and the improvement of consumer confidence, 2024 is expected to see a rebound
Analysts stand at a high place, unaware of the hardships of our channel merchants. "Zhang Hua, a mobile channel merchant from a central province, exclaimed to" Shenwang "about the analyst's judgment that the mobile phone industry is about to recover.
According to industry analysts' predictions, it is now the eve of the recovery of the mobile phone market. After this dark period, the industry will usher in dawn in 2024.
I can't judge when the industry will recover, but it's a fact that business this year is still worse than last year. Last year, ten stores suffered nine losses, and all of the company's stores are losing money this year, "Zhang Hua said.
Some other mobile channel companies have also expressed a similar view on "Shenwang", "This year, we do not seek to make money, but only demand that manufacturers reduce their inventory (unsold models) and store losses
Regarding the reasons for the decline in mobile phone sales, several mobile channel providers have summarized to "Shenwang" that the crux of the mobile phone industry does not depend on how many new phones major manufacturers can release, but on whether consumers are willing to spend money to replace their phones. With the increasing durability of mobile phones and insufficient functional innovation, the replacement cycle for domestic users has increased from 24.3 months in 2019 to 31 months now, or even longer.
June this year was particularly difficult because the 618 campaign launched by major platforms had overdrawn users' purchasing needs in advance, and it is expected that offline sales will slowly recover after the end of July. "Several offline channel merchants predicted to" Shenwang ".